what is google adwords:
Source:https://adespresso.com/blog/google-ads/
what is google adwords and how does it work. google adwords is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords.
What is Google AdWords vs Google Ads?
How Do I Use AdWords?
To use Google AdWords, follow the steps below:
- Set your account objectives. For example, if you use Google Ads for brand building, your account structure and features will be completely different than if you use ads for lead generation.
- Create audience personas by determining who your ideal customers are, what they do, what they search for, and what devices they use.
- Use keyword tools like SEMrush to discover the cost, competition, and volume for the search terms at each stage of your search.
- Create different ad campaigns and ad groups in your AdWords account, each with relevant keywords and ads.
- After you’ve listed the keywords relevant to your business, you can bid on the keywords to place your ads in the search results. If the competition for the keywords is high, your Cost Per Click (CPC) will be too high to bid on. In this case, it is preferable to be more specific and bid on long-tail keywords that are relevant to your business.
- Make the ad copy. Include relevant keywords, an enticing headline, a clear call-to-action, and ad extensions.
- Create a mobile-friendly landing page that emphasizes the benefits and features of the product or service you’re attempting to sell, and includes high-quality images, a form, and a clear call to action.
- Install a Google Analytics code on your website to track conversions.
- The key to a successful ad campaign is to optimize and A/B test all of your ad copy and landing pages regularly.
google adwords benefits:
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
- Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
- Age, location, and language: Choose the age, geographic location, and language of your customers.
- Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
- Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your costs
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.
4. Manage your campaigns
Google Ads also offers you tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
You can also manage your Google Ads account offline with Google Ads Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With Google Ads Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
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