7 Easy Steps on How to Perform a Competitor Analysis

Step 1: Find your competitors

Step 2: Outline what your competitors do or provide

Step 3: Describe how your competitors sell (and does it work?)

Step 4: Analyze your competitor pricing and how they structure the product

Step 5: Scour your competitor’s digital marketing strategy (from paid to organic)

Step 6: Read customer reviews, comments, questions, and complaints

Step 7: Perform a SWOT analysis